National Brands Are Boosting Consumer Staples ETFs
Tuesday, November 3rd, 2009
Tom Lydon (ETF Trends) submits:
Retailers everywhere are locked in a battle for consumer dollars, and the fight may be most heated in the consumer staples sector as shoppers go generic. As brand names fight back, ETFs can win.
The multibillion dollar consumer staples companies are slowly bringing back their customers, but the ways in which they lured them differ. How did they get consumers to pay a little more to get Colgate toothpaste, Kellogg’s Frosted Flakes and Gillette Fusion shavers, rather than the store-brands that were preferred a few months ago?
